Voice of Russia (VOR) is launching two new stations in the United States- 1430 AM New York and 1390 AM Washington, DC. The purpose of the panel discussion was to inform more about the deliverance of the Russian radio in the U.S. and the alternative approaches of diplomacy since the Cold War.
There has been an ideological struggle with the Soviet and America sponsoring radio in which mistrust still exists. The Russian government has a prevalent presence over radio and media that serves the majority of the population, which has lead to heighten economical as well as political vulnerability among affiliates.
Former Director of the United States Information Agency, Joseph Duffey, commented that the current aspect of media for Russia and America should follow the adage to “remember the past, look to the future” in reference to the Cold War. He suggests there needs to be a transition of the predisposition towards Russia in order to change the way Americans think about Russia. With its endeavor of launching two radio stations in the U.S., Voice of Russia hopes to battle any negative observations through its branding strategy. Mr. Andrei Bystritsky, Voice of Russia’s Chairman honed in on the fact that one of the greatest assets of this broadcast radio is its credibility.
Since 1929, Voice of Russia has been broadcasting and was the first radio station to broadcast internationally. Currently, the radio station reaches over 160 countries in 38 languages. Although with its long stance and global presence, Voice of America does face some challenges ahead as to the application of objective discussion, particularly Western thoughts and ideals, views in Russia. Furthermore, the question arises as to whether VOR will have a substantial audience for Russian perspectives in the United States.
The objective of launching the new stations in the United States is to enhance the understanding of Russian and worldwide events. The programs will be broadcasted daily from Moscow including live interviews, telephone capabilities, thematic programs, and breaking news. Voice of Russia is looking forward to this pursuit of delivering Russian news and perspective in addition to creating a greater understanding of Russia to the American people.
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Voice of Russia: From the Cold War to the Reset
June 11, 2011
Voice of Russia (VOR) is launching two new stations in the United States- 1430 AM New York and 1390 AM Washington, DC. The purpose of the panel discussion was to inform more about the deliverance of the Russian radio in the U.S. and the alternative approaches of diplomacy since the Cold War.
There has been an ideological struggle with the Soviet and America sponsoring radio in which mistrust still exists. The Russian government has a prevalent presence over radio and media that serves the majority of the population, which has lead to heighten economical as well as political vulnerability among affiliates.
Former Director of the United States Information Agency, Joseph Duffey, commented that the current aspect of media for Russia and America should follow the adage to “remember the past, look to the future” in reference to the Cold War. He suggests there needs to be a transition of the predisposition towards Russia in order to change the way Americans think about Russia. With its endeavor of launching two radio stations in the U.S., Voice of Russia hopes to battle any negative observations through its branding strategy. Mr. Andrei Bystritsky, Voice of Russia’s Chairman honed in on the fact that one of the greatest assets of this broadcast radio is its credibility.
Since 1929, Voice of Russia has been broadcasting and was the first radio station to broadcast internationally. Currently, the radio station reaches over 160 countries in 38 languages. Although with its long stance and global presence, Voice of America does face some challenges ahead as to the application of objective discussion, particularly Western thoughts and ideals, views in Russia. Furthermore, the question arises as to whether VOR will have a substantial audience for Russian perspectives in the United States.
The objective of launching the new stations in the United States is to enhance the understanding of Russian and worldwide events. The programs will be broadcasted daily from Moscow including live interviews, telephone capabilities, thematic programs, and breaking news. Voice of Russia is looking forward to this pursuit of delivering Russian news and perspective in addition to creating a greater understanding of Russia to the American people.
